Emirates NBD Launches Branded Silver Bars from 100g to 1kg

In a move that signals rising investor appetite for tangible wealth preservation, Emirates NBD has launched its own branded silver bars, further strengthening its position in the region’s growing precious metals market.

The new offering expands the bank’s investment-grade metals platform and follows the strong uptake of its branded gold bars introduced late last year. By adding silver to its portfolio, Emirates NBD aims to provide retail and high-net-worth investors with broader access to physical hard assets — while reinforcing Dubai’s standing as a regional bullion hub.

Four Denominations for Flexible Entry

The newly introduced silver bars are available in four denominations ranging from 100 grams to 1 kilogram, giving investors flexibility to tailor purchases according to budget and portfolio strategy.

Produced to internationally recognised standards and offered in high-purity grades, the bars carry the Emirates NBD hallmark as verification of authenticity and quality. The bank confirmed that the silver products will be distributed through designated channels, with pricing directly linked to global silver benchmarks to ensure transparency and competitiveness.

Growing Demand for Hard Assets

The launch comes at a time when global economic uncertainty and market volatility are prompting investors to seek alternatives to traditional financial instruments.

Ahmed Al Qassim, Group Head of Wholesale Banking at Emirates NBD, described the silver rollout as a strategic milestone.

“The launch of our Physical Silver Business cements our position as a leader in the commodities space. By mirroring the rigorous standards and seamless infrastructure of our successful gold business, we are now offering our clients a multi-asset physical platform,” he said.

“As we see a shift toward hard assets globally, Emirates NBD is uniquely positioned to bridge the gap between wholesale market depth and retail accessibility, ensuring our clients have the most robust tools for wealth preservation.”

Silver’s Rising Appeal

Silver has recently demonstrated strong price momentum, supported by its dual role as both a safe-haven asset and an industrial metal critical to energy transition technologies, including solar panels and advanced electronics.

Ammar Al Haj, Group Treasurer and Head of Global Markets at Emirates NBD, said the move reflects evolving investor behaviour.

“With the launch of Emirates NBD branded silver bars, we have broadened our precious metal offering for retail and HNI clients. The new product will enable customers to invest in physical silver securely through a trusted banking institution. As demand for real assets continues to grow, silver has emerged as an effective diversification solution.”

Strengthening Dubai’s Bullion Ecosystem

The introduction of bank-backed silver bars marks the next phase in Emirates NBD’s strategy to build a comprehensive physical metals platform. The bank’s approach combines secure sourcing, institutional certification and streamlined access for investors seeking regulated exposure to physical commodities.

By widening access to silver investment through a reputable financial institution, Emirates NBD is positioning itself at the forefront of a broader shift toward diversification and tangible asset ownership — reinforcing Dubai’s role as a key player in the global precious metals landscape.